Sunday, March 22, 2009

Vendor Spotlight: Shelby Lynn's Cake Shoppe

Hey everybody!

Our friend Jennifer Matsubara, owner of Shelby Lynn's Cake Shoppe, has some super exciting things coming up and we're so excited to share her great news with all of you!

You may recognize Jennifer from a little TV station called FOOD NETWORK!! She recently arrived home from the taping of her third Food Network Challenge. She's also been featured before in the Food Network's National Wedding Cake Competition!

Here's the super exciting part (warning, spoiler alert): May 17th Food Network will premier their newest cake challenge and Jennifer is chosen as the winner!!! YAY!

We stopped by her downtown Springdale shop last week to get the inside scoop from this adorable Springdale native!

She opened her cake shop in 2001 and named it after her cute daughter Shelby Lynn. Since that time the shop has gained a reputation for being THE place to get your cake in Arkansas and all surrounding areas! Jennifer is known for her unbelievable attention to detail and her ability to create ANYTHING out of sugar! Her creativity is unmatched, she's truly an artist!

Jennifer limits herself to 3 to 4 cakes a Saturday, so unlike other bakeries, your cake is decorated and put together THE DAY OF your wedding! She's also the ONLY one in the area to offer flavored fondant, which REALLY makes a difference!! She is in such high demand that she usually books up about a year in advance!

Here are few of our favorite cakes displayed in the shop:

Jennifer's favorite cake flavor combinations: Devil's food cake with cookies and cream filling, OR coconut milk verbena cake with key lime filling! Her favorites change all the time though!

Finally, we would like to congratulate Jennifer for winning such a prestigious award and wish her luck for her trip next week to NYC for yet another Food Network challenge!

To find out more about Jennifer and Shelby Lynn's Cake Shoppe visit her website:

Talk to you soon,


  1. I love the tall green cake in the middle for both the design and color! I wonder how you would cut it though!? =)

  2. how gorgeous! have you seen this cake?


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